We're a tiny charity — one part-time person and volunteers. Is this really for us?
Yes — that is exactly who ImpactFlow is built for. One overstretched person can't run journeys, chase Gift Aid, manage an Ad Grant, run events and answer supporters as well, so we are that team on one subscription. Core starts at £299 a month with the welcome journey, Gift Aid chase, donation pages and Ad Grant pages built at onboarding, and the package grows with the charity. The audit tells you honestly if the leaks are too small to be worth it.
Do you replace our CRM or donor database?
Only if you want us to. Many small charities run on a spreadsheet or a CRM nobody updates; we migrate what you have into one supporter record per person. If you have Beacon, Donorfy or similar and want to keep it, Complete connects by API so gifts and journeys flow both ways.
Can you claim Gift Aid for us?
We capture and chase the declarations and keep the records claim-ready, and produce the export your treasurer or accountant needs. The claim itself is submitted by your charity through HMRC Charities Online, as it should be.
What about the Google Ad Grant?
If you don't have it, we prepare and submit the application at onboarding (eligibility rules apply). If you have it and it's underused, we rebuild the account and the landing pages so the allowance is actually spent on pages that produce donations. It runs on your own Google account.
Is an AI assistant appropriate for a charity?
Used carefully, yes. Ava answers practical questions — how to give, Gift Aid, events, volunteering, where the money goes — from your own words, takes a gift or a ticket, and is presented as an AI member of the team. Anything sensitive is handed to a named person and never handled automatically. You can read every conversation.
What are the two appeal films?
Two short appeal films a year, produced with you in Magic Studio for your two biggest moments — typically spring and Christmas — plus the cut-downs for social and the creatives for Meta and Google. Included from Connected; beneficiary consent and imagery guidance are followed.
Do you run events and ticketing?
Yes. Fun runs, galas, quiz nights, AGMs and open days with tickets, sponsorship and donations on one page, reminders before the day, and a photo-and-thank-you the morning after. Every attendee becomes a supporter record with a next step.
What do you need from us?
Your registration details, what you do and who you help, how people can give and what amounts do, your events calendar, your Ad Grant status, your current supporter list or CRM export, who handles safeguarding and complaints, and a named person for the monthly numbers. Onboarding collects it in one session.
How quickly is it live?
Onboarding is a paid, guaranteed build. The welcome journey, Gift Aid chase and donation pages typically go live inside 14 days; Ad Grant, events, Ava, social and the trustee page follow over the first month — timed for your next appeal. If we miss the date, we keep working at no extra charge.
What does it cost — and is there a charity rate?
Plans from £299 a month plus a one-time onboarding fee from £499, on a 3, 6 or 12-month term. We are not VAT registered, so there is no VAT to add. The income-leak audit shows what the platform is likely to recover before you decide, and the Google Ad Grant it unlocks is worth up to US$10,000 a month on its own. Ad spend beyond the grant is billed to your own accounts.
